Case Studies


Iconic Food Distributors, more famously know as Sirena Tuna is the perfect example of this. An Iconic brand (no pun intended) that arguably sells itself. Inspired by the renowned Italian palette and born in Australia Sirena has firmly established itself as the quality Tuna brand.

Consumers purchase Sirena because they know that every yellow tin is the best they can buy.

Here David Abela, National Business Manager, talks about the challenges the Sirena brand faced, why they chose Liaise Marketing and how we’ve forged a partnership that has provided real and sustained growth for the Sirena brand.


Equally well placed to rest on the strength of an every day brand name BabyLove baby products has changed the landscape of the nappies market, creating a segment of their own and loyal consumer base.

Their growth has been found constantly evolving and educating the consumer that there is more to nappies than keeping our kids clean comfortable.

Speaking with Michael Joel, Category & E-Commerce Manager, we find out how Liaise Marketing has improved their in-store presence, how this partnership has led to mutual growth and the importance of a reliable retail broker.


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