Liaise Marketing represents almost 30 of Australia’s well-known companies, with that number growing all the time. Our clients know about our company’s proven methods to drive sales and take ownership of their brands. 

Read on, and find out why clients use Liaise Marketing to add value back into their business…

‘Before Liaise Marketing was employed on a national basis, Mentholatum used a network of state-based grocery brokers. However, with the grocery industry moving to national-centralised buying, our company needed to move to a national broker. None of our other state-based brokers were able to offer us a national solution as Liaise Marketing did.

‘Liaise Marketing have always done a good job for our products where it counts - in store. Its Liaise Marketing’s well-connectedness, over-and-above deals and store displays that make the difference.’

 Mark Elliott, Sales Director, Mentholatum Australasia (manufacturer and marketer of over-the-counter pharmaceuticals and healthcare products)

‘Liaise Marketing are part of our success story. Preferred Brands Australia (PBA) was a small company, starting out with products in six stores in Melbourne. Managing the company on my own, I engaged Liaise Marketing to provide account management and merchandising services in the supermarket system. Today, and with Liaise Marketing’s help, we have become the leading Shelf Stable Indian Food Provider across the supermarkets nationally. 

‘Senior management have years of experience and offer extensive knowledge, state managers are quick to address any issues, and field staff are energetic performers.’

Vasant Manoharan, Director, Preferred Brands Australia (Tasty Bite Indian Food)

‘Due to our small-sales force, Swedish Match was only achieving minimal coverage in the grocery chains across all states. By servicing all Swedish Match-ranged products in Woolworths, Coles, Franklins and Metcash stores (such as Foodworks and IGA) in regards to stock weight, promotional compliance, ticketing, ranging and planograms, Liaise Marketing has provided much wider exposure and representation across a greater number of stores.

‘Thanks to Liaise Marketing’s expertise, results on a monthly basis continue to highlight increases in distribution, facings gained and reduction in out of stocks.’

Kerry Browne, Key Account Manager, Swedish Match (Redheads)

‘Before engaging Liaise Marketing’s services, Nature’s Gift was using a merchandising company that did not meet expectations. Liaise Marketing has helped our company improve representation and support through the grocery chains. The best things about Liaise Marketing? Their staff are approachable and knowledgeable within the grocery industry, and more importantly, keep up-to-date with changes affecting store level situations and grocery protocols.’

Paul Beattie, Managing Director, Nature’s Gift (Australian-made and owned pet food manufacturer)

‘Before engaging Liaise Marketing, Encore Tissue did not have any field representation. In 2004, we asked Liaise Marketing to merchandise our products to Coles and Woolworths. As a result, Encore Tissue achieved a significant improvement in distribution which we’ve been able to maintain.

‘The hands-on involvement by Liaise Marketing management is refreshing and in-line with our own business values. The Liaise Marketing team focus on getting the basics right, with little fuss and fanfare. Their staff are always responsive, upbeat and positive.’

Jeff Paull, National Sales and Marketing Manager, Encore Tissue

'McKenzie's and Liaise Marketing joined forces in April 2009, since this time we have had the upmost professionalism and a renewed focus on our products.

'Requests are immediately acted upon and a 'can do' attitude echoes from all team members, results speak for themselves!'

Geoff Hammon, National Sales Manager, Ward McKenzie