Account management

At Liaise Marketing, we treat your products as if they are our own. To ensure our account managers have all the information to present your products to the trade, they collaborate with you on a regular basis. Our account managers will also conduct regular strategy meetings to discuss market trends and ensure your targets and objectives are met.

 

Our Account Management team has a hands-on approach and a vast knowledge of the grocery and mass merchant industry. Led by the Managing Director, Tony Merlino (ex-Coles and Franklins), our team includes ex-Woolworths Terry Ravenall and Maurice Tagliavento.

 

Our services include:

  • New line presentations to all major accounts
  • Presentations to all major independent groups (such as Ritchies, Cornetts and Drakes)
  • Ongoing range management
  • Cost pricing management
  • Universal Buying Forms (UBFs)
  • GS1net Catalogue set-up and maintenance
  • Promotional programs
  • Advice on cost-effective marketing
  • Consulting on new line launches