Liaise Marketing was founded in 1998 by Tony Merlino a grocery retailer with over 35 years industry experience. Inspired by his belief that food brokering could be done better, Tony recruited talented, hard-working people to create a company which upholds a strong family environment.

Under Tony’s direction as Managing Director, Liaise Marketing quickly grew from a Victorian-based organisation to a national one in only four years time. With offices in Melbourne, Sydney, Brisbane, Adelaide and Perth, Liaise Marketing continues to operate as a fully-owned Australian business which specialises in account management, merchandising, layouts and much more.

Twelve years on, Liaise Marketing has twice made it into the BRW’s fastest growing Australian companies list (2004 and 2005) because of its strong reputation in the grocery and mass merchant industries.  

Due to Liaise Marketing's proven methods to drive sales and take ownership of brands, they now represent 40 well-known FMCG companies. Liaise Marketing’s clients – or Principals as they are known – are treated as an extension of their company, providing support at all levels. 

Our Mission

Liaise Marketing is driven

• to provide professional and dedicated representation for our Principals
• to grow sales and profit for our Principals by strategic marketing, controlled merchandising and increased distribution
• to provide cost-effectiveness for our Principals